Education

Bachelor of Arts in Journalism
Indiana University-Purdue University Indianapolis (IUPUI) August 2014 – May 2018
Concentration in public relations; minors in Communication Studies and Sport Marketing. Former member of Public Relations Student Society of America (PRSSA); Nominated for IUPUI Top 100 (2017, 2018).

Certifications
​Digital Marketing Strategies Certificate | Northwestern University | APRIL 2020
Learned skills related to customer expectations, insights, segmentation, journey mapping, content strategy, brand storytelling, marketing attribution and testing, artificial intelligence and more.

Work Experience

Social Media Specialist, IU Bloomington: September 2018- Present
  • Create and share content for the Indiana University's social media accounts, including Instagram, Twitter, Facebook and Snapchat.
  • Monitor all social accounts and respond accordingly to help engage with our followers/viewers. 
  • Collaborate with campus partners to help find the best platform and format for future campaigns or event content.
  • Partner with IU Newsroom and Video & Audio Services (VAS) to help promote their content and share their products.

Social Media Intern, IUPUI: August 2017- May 2018
  • Created engaging content for Facebook, Instagram, Snapchat, and Twitter.
  • Monitored & responded to social channels for questions or concerns from key audience.
  • Created various campaigns and analyzed results to find what could improve or worked.
  • Collaborated with units, departments, schools and administrators to develop social media strategies, campaigns, and tactics.​​

Student Coordinator, IUPUI Office of Orientation August 2015 - August 2017
  • Coached and Mentored of Orientation Leaders and First Year Seminar Mentors (FYS)
  • Planned, designed, implemented and facilitated Summer OTEAM and FYS Training sessions​
  • Facilitated all Summer, Winter and Spring Orientation Programs​
  • Managed and created OTEAM social media accounts​

Top 4 Strengths

Adaptability: Responds well with changes; does not resent sudden requests; can be pulled in many directions; flexible with time and direction.
​
​Creativity: Builds ideas with different perspectives; Combines intentional goals with ideas; Uses variety opinions to find solutions.
Strategic: Finds most practical route o thinking; sees patterns over complexity; Evaluates obstacles prior to see all possible outcomes. 

Innovative: Enjoys creating experimental ideas by using creative & new techniques; strives to see ideas in different views.

Activities/Experiences

  • Design tools/software: Comfortable and skilled with Microsoft Office, Adobe Creative Suite, Vyond video software, Sprout Social, Facebook business manager and more.
  • Volunteer Experiences: Women’s Final Four, Women’s Big 10 Tournament, Monumental Marathon, Julian Center, Gleaner's Food Bank.​
  • ​PRSSA: Attended conference in Chicago, IL that included networking opportunities as well as workshops to improve in the PR field.
  • OTEAM Social Media: Launched the first IUPUI OTEAM social media pages through Twitter and Instagram. Used pages to connect with members of OTEAM and incoming students. 
campbell_morgan_resume_2020.pdf
File Size: 138 kb
File Type: pdf
Download File